Luxury Brand Marketing
(การตลาดแบรนด์หรู)
Definition
Luxury Brand Marketing (การตลาดแบรนด์หรู) Hard Skill
Luxury Brand Marketing involves strategies and practices focused on promoting high-end products and services, emphasizing exclusivity, premium quality, and emotional appeal to affluent consumers.
Expertise Level
Level 1
Basic
1. Understands the fundamental concepts of luxury branding and target audience.
2. Recognizes key characteristics that differentiate luxury products from mass-market items.
3. Can assist in basic marketing activities tailored to luxury brands.
Level 2
Intermediate
1. Develops targeted marketing campaigns that highlight exclusivity and craftsmanship.
2. Analyzes market trends and consumer behavior in the luxury segment.
3. Builds and maintains customer relationships to enhance brand loyalty.
Level 3
Advanced
1. Leads the design and execution of comprehensive luxury brand strategies globally.
2. Integrates multi-channel marketing efforts to maintain brand prestige and exclusivity.
3. Identifies and leverages emerging trends to innovate and sustain competitive advantage.
