Market Analysis
(การวิเคราะห์ตลาด)
Definition
Market Analysis (การวิเคราะห์ตลาด) Hard Skill
The process of examining market conditions to identify opportunities, understand customer needs, and support strategic decision-making.
Expertise Level
Level 1
Basic
1. Can gather basic market data and identify key competitors.
2. Understands fundamental market concepts and terminology.
3. Able to interpret simple market reports and summaries.
Level 2
Intermediate
1. Can perform detailed market segmentation and customer analysis.
2. Analyzes market trends and competitive dynamics to inform strategies.
3. Uses various tools and methodologies for market research and data interpretation.
Level 3
Advanced
1. Can design and lead comprehensive market research projects.
2. Synthesizes complex market data to forecast industry trends and business opportunities.
3. Provides strategic recommendations based on in-depth analysis to influence business decisions.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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