Market Analysis

(การวิเคราะห์ตลาด)

Definition

Market Analysis (การวิเคราะห์ตลาด) Hard Skill

The process of examining market conditions to identify opportunities, understand customer needs, and support strategic decision-making.

Expertise Level

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Level 1

Basic

1. Can gather basic market data and identify key competitors.

2. Understands fundamental market concepts and terminology.

3. Able to interpret simple market reports and summaries.

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Level 2

Intermediate

1. Can perform detailed market segmentation and customer analysis.

2. Analyzes market trends and competitive dynamics to inform strategies.

3. Uses various tools and methodologies for market research and data interpretation.

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Level 3

Advanced

1. Can design and lead comprehensive market research projects.

2. Synthesizes complex market data to forecast industry trends and business opportunities.

3. Provides strategic recommendations based on in-depth analysis to influence business decisions.

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Ministry of Higher Education

Science, Research and Innovation

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328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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