Market Intelligence
(การข่าวกรองตลาด)
Definition
Market Intelligence (การข่าวกรองตลาด) Hard Skill
The process of gathering, analyzing, and interpreting information about a market, including competitors, customers, and overall industry trends to support strategic decision-making.
Expertise Level
Level 1
Basic
1. Understands basic concepts of market intelligence.
2. Can collect simple market data from accessible sources.
3. Recognizes key market players and trends at a surface level.
Level 2
Intermediate
1. Analyzes competitive landscape and customer behavior using varied data sources.
2. Interprets market trends to provide actionable insights.
3. Utilizes tools to track industry developments and competitor strategies.
Level 3
Advanced
1. Leads comprehensive market intelligence projects integrating qualitative and quantitative data.
2. Develops strategic recommendations based on deep market insights.
3. Anticipates market shifts and competitor moves to inform proactive business strategies.
