Market Planning
(การวางแผนการตลาด)
Definition
Market Planning (การวางแผนการตลาด) Hard Skill
Market planning is the process of researching, setting objectives, and designing strategies to promote and sell products or services effectively within a target market.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of market planning.
2. Can identify target customers and basic market segments.
3. Assists in gathering market information and data.
Level 2
Intermediate
1. Can develop market plans with defined objectives and strategies.
2. Analyzes competitors and market trends to inform planning.
3. Coordinates marketing activities to support plan implementation.
Level 3
Advanced
1. Leads the creation of comprehensive and adaptable market plans.
2. Integrates market insights, financial data, and customer behavior in strategy formulation.
3. Evaluates plan effectiveness and makes strategic adjustments to maximize ROI.
