Market Research
(การวิจัยตลาด)
Definition
Market Research (การวิจัยตลาด) Soft Skill
The process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends to support informed business decisions.
Expertise Level
Level 1
Basic
1. Understands basic market research concepts and terminology.
2. Can collect simple data from available sources.
3. Assists in conducting surveys or gathering customer feedback.
Level 2
Intermediate
1. Can design and implement basic research methodologies such as surveys and interviews.
2. Analyzes data to identify market trends and customer preferences.
3. Prepares reports summarizing research findings to support marketing strategies.
Level 3
Advanced
1. Designs comprehensive market research plans integrating multiple data sources and advanced methodologies.
2. Interprets complex data to generate actionable business insights and competitive strategies.
3. Leads cross-functional teams in conducting large-scale research projects and presenting findings to stakeholders.
