Marketing Budget Management
(การบริหารงบประมาณการตลาด)
Definition
Marketing Budget Management (การบริหารงบประมาณการตลาด) Soft Skill
The ability to plan, allocate, and control marketing budgets efficiently to maximize return on investment and support marketing objectives.
Expertise Level
Level 1
Basic
1. Understands the components of a marketing budget.
2. Can track simple expenses against the allocated budget.
3. Assists in preparing basic budget reports.
Level 2
Intermediate
1. Develops and manages marketing budgets for specific campaigns.
2. Monitors budget spending to ensure alignment with marketing goals.
3. Analyzes budget variances and suggests adjustments.
Level 3
Advanced
1. Strategically plans comprehensive marketing budgets aligned with organizational goals.
2. Optimizes budget allocation across multiple channels for maximum ROI.
3. Leads forecasting, reporting, and continuous improvement of budget management processes.
