Marketing Campaign Management
(การบริหารแคมเปญการตลาด)
Definition
Marketing Campaign Management (การบริหารแคมเปญการตลาด) Soft Skill
The ability to plan, execute, and analyze marketing campaigns effectively to achieve specific business goals and engage target audiences.
Expertise Level
Level 1
Basic
1. Understands the fundamental components of a marketing campaign.
2. Can assist in executing campaign tasks following guidelines.
3. Recognizes target audience and basic campaign objectives.
Level 2
Intermediate
1. Plans and coordinates marketing campaigns with clear objectives and timelines.
2. Monitors campaign performance and makes adjustments to improve results.
3. Collaborates with cross-functional teams and manages resources effectively.
Level 3
Advanced
1. Designs comprehensive marketing campaign strategies aligned with business goals.
2. Leads multi-channel campaigns, optimizing budget and maximizing ROI.
3. Analyzes complex data to derive insights and drive continuous campaign improvements.
