Marketing Communications
(การสื่อสารการตลาด)
Definition
Marketing Communications (การสื่อสารการตลาด) Soft Skill
Marketing Communications refers to the strategies and tactics used to convey promotional messages and information about products or services to target audiences, enhancing brand awareness and driving customer engagement.
Expertise Level
Level 1
Basic
1. Understands fundamental marketing communication concepts.
2. Can assist in creating simple promotional materials.
3. Able to identify basic target audiences and channels.
Level 2
Intermediate
1. Develops and manages marketing communication plans.
2. Coordinates content across multiple channels effectively.
3. Analyzes audience feedback and adjusts messages accordingly.
Level 3
Advanced
1. Designs integrated marketing communication strategies aligned with business goals.
2. Leads complex campaigns involving cross-functional teams and diverse media.
3. Measures campaign effectiveness using advanced analytics and optimizes outcomes.
