Marketing Management
(การจัดการการตลาด)
Definition
Marketing Management (การจัดการการตลาด) Soft Skill
The ability to plan, execute, and oversee marketing strategies and campaigns to effectively promote products or services and achieve business goals.
Expertise Level
Level 1
Basic
1. Understands fundamental marketing principles and concepts.
2. Can assist in executing simple marketing activities.
3. Familiar with basic market research techniques.
Level 2
Intermediate
1. Can develop and implement marketing plans for specific products or services.
2. Analyzes market trends and customer behavior to inform strategies.
3. Coordinates cross-functional teams to execute campaigns effectively.
Level 3
Advanced
1. Leads the design and execution of comprehensive marketing strategies aligned with business objectives.
2. Utilizes advanced data analytics and market insights for strategic decision-making.
3. Manages budgets, evaluates ROI, and drives continuous improvement in marketing performance.
