Marketing Materials
(สื่อการตลาด)
Definition
Marketing Materials (สื่อการตลาด) Hard Skill
Marketing materials refer to the various promotional content and tools created to communicate a brand's message, products, or services to the target audience, aimed at driving engagement and sales.
Expertise Level
Level 1
Basic
1. Understands the purpose and types of common marketing materials.
2. Can assist in creating simple promotional content such as flyers or brochures.
3. Familiar with basic branding guidelines and visual elements.
Level 2
Intermediate
1. Able to design and produce marketing materials aligning with brand identity.
2. Can incorporate marketing messages tailored to specific target audiences.
3. Uses appropriate tools and software to develop engaging content.
Level 3
Advanced
1. Leads the development of comprehensive marketing campaigns utilizing diverse materials.
2. Strategically adapts marketing content to different channels and audience segments.
3. Evaluates effectiveness of marketing materials and optimizes for maximum impact.
