Media Buying
(การซื้อสื่อโฆษณา)
Definition
Media Buying (การซื้อสื่อโฆษณา) Hard Skill
The skill of purchasing advertising space and time on various media platforms to effectively reach target audiences and achieve marketing goals.
Expertise Level
Level 1
Basic
1. Understand basic concepts of media channels and advertising formats.
2. Can assist in booking media slots based on predefined budgets.
3. Familiar with common media platforms and terminology.
Level 2
Intermediate
1. Able to plan and negotiate media buys to optimize reach and budget.
2. Analyze media performance data to adjust buying strategies.
3. Coordinate with media vendors and creative teams effectively.
Level 3
Advanced
1. Design comprehensive media buying strategies aligned with overall marketing goals.
2. Leverage advanced analytics and market research to maximize ROI.
3. Negotiate high-value contracts and manage large media budgets efficiently.
