Media Relations
(ความสัมพันธ์กับสื่อ)
Definition
Media Relations (ความสัมพันธ์กับสื่อ) Hard Skill
The skill of managing communication and building positive relationships between an organization and the media to ensure effective coverage and public perception.
Expertise Level
Level 1
Basic
1. Understands basic media channels and their purposes.
2. Can draft simple press releases or media statements.
3. Identifies key media contacts relevant to the organization.
Level 2
Intermediate
1. Builds and maintains media contact lists.
2. Coordinates media events or press conferences effectively.
3. Manages responses to media inquiries professionally.
Level 3
Advanced
1. Develops comprehensive media relations strategies aligned with organizational goals.
2. Manages crisis communication and media reputation effectively.
3. Builds long-term partnerships with key media stakeholders.
