Media Strategy
(กลยุทธ์สื่อ)
Definition
Media Strategy (กลยุทธ์สื่อ) Hard Skill
Media strategy involves planning and executing the selection and placement of media channels to effectively reach target audiences and achieve marketing or communication objectives.
Expertise Level
Level 1
Basic
1. Understands basic types of media channels (e.g., social, print, broadcast).
2. Can assist in gathering audience data and basic market research.
3. Familiar with terminology related to media buying and planning.
Level 2
Intermediate
1. Can develop media plans tailored to specific campaigns and audiences.
2. Analyzes media performance metrics and adjusts strategies accordingly.
3. Coordinates with creative teams and media vendors to implement campaigns.
Level 3
Advanced
1. Leads comprehensive media strategy development integrating multi-channel approaches.
2. Utilizes advanced analytics and market insights to optimize media investments.
3. Anticipates market trends and innovates media planning to maximize ROI.
