Merchandise Development
(การพัฒนาสินค้า)
Definition
Merchandise Development (การพัฒนาสินค้า) Hard Skill
The process of designing, planning, and creating new products to meet market demands and customer preferences effectively.
Expertise Level
Level 1
Basic
1. Understands basic principles of product design and development.
2. Can assist in simple product research and idea generation.
3. Familiar with basic market trends and customer needs.
Level 2
Intermediate
1. Can independently manage the development of product concepts.
2. Applies market analysis to influence product features and designs.
3. Collaborates with cross-functional teams to refine merchandise offerings.
Level 3
Advanced
1. Leads end-to-end merchandise development processes including innovation and trend forecasting.
2. Integrates customer insights and business objectives into product strategies.
3. Oversees quality control and product lifecycle management to optimize market success.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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