Merchandising Strategies
(กลยุทธ์การจัดสินค้า)
Definition
Merchandising Strategies (กลยุทธ์การจัดสินค้า) Hard Skill
Merchandising Strategies involve planning and implementing the arrangement, promotion, and sale of products to maximize customer appeal and increase sales performance.
Expertise Level
Level 1
Basic
1. Understands fundamental merchandising concepts and terminology.
2. Can assist in basic product placement and display setup.
3. Recognizes the importance of product visibility and presentation.
Level 2
Intermediate
1. Develops and implements merchandising plans to enhance product appeal.
2. Analyzes consumer behavior and sales data to adjust product placement.
3. Collaborates with marketing and sales teams to execute promotional activities.
Level 3
Advanced
1. Designs comprehensive merchandising strategies aligned with business goals.
2. Leverages market trends and competitive analysis to optimize product assortment and placement.
3. Leads cross-functional teams to innovate merchandising concepts and drive sales growth.
