Mobile Marketing
(การตลาดบนมือถือ)
Definition
Mobile Marketing (การตลาดบนมือถือ) Hard Skill
Mobile Marketing involves promoting products or services through mobile devices, utilizing channels such as apps, SMS, social media, and mobile websites to reach and engage customers.
Expertise Level
Level 1
Basic
1. Understands basic concepts of mobile marketing and common channels.
2. Can create simple SMS or app-based promotional messages.
3. Familiar with mobile marketing terminology and tools.
Level 2
Intermediate
1. Can design and execute mobile marketing campaigns across multiple platforms.
2. Analyzes mobile user behavior and adjusts strategies accordingly.
3. Utilizes mobile analytics tools to track campaign performance.
Level 3
Advanced
1. Develops integrated mobile marketing strategies aligned with overall business goals.
2. Leverages advanced targeting and personalization techniques for mobile audiences.
3. Evaluates emerging mobile marketing trends and technologies to optimize results.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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