Multimedia Marketing Campaigns
(แคมเปญการตลาดมัลติมีเดีย)
Definition
Multimedia Marketing Campaigns (แคมเปญการตลาดมัลติมีเดีย) Hard Skill
The ability to design, execute, and manage marketing campaigns that utilize various multimedia channels such as video, audio, graphics, and interactive content to engage target audiences effectively.
Expertise Level
Level 1
Basic
1. Understands basic concepts of multimedia marketing.
2. Can assist in creating simple multimedia content for campaigns.
3. Familiar with common multimedia platforms and tools.
Level 2
Intermediate
1. Can plan and develop multimedia marketing campaigns for specific target audiences.
2. Coordinates multimedia content production across various formats like video, audio, and graphics.
3. Monitors campaign performance and adjusts multimedia elements to improve engagement.
Level 3
Advanced
1. Leads the strategic development of complex multimedia marketing campaigns integrating multiple channels.
2. Utilizes data analytics to optimize multimedia content and maximize campaign ROI.
3. Manages cross-functional teams to produce innovative and high-impact multimedia marketing initiatives.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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