Online Campaign Management
(การบริหารแคมเปญออนไลน์)
Definition
Online Campaign Management (การบริหารแคมเปญออนไลน์) Hard Skill
The ability to plan, execute, monitor, and optimize marketing campaigns on digital platforms to achieve specific business goals.
Expertise Level
Level 1
Basic
1. Understands basic concepts of online marketing and campaign objectives.
2. Can assist in setting up simple online campaigns using common platforms.
3. Monitors basic performance metrics such as clicks and impressions.
Level 2
Intermediate
1. Plans and executes online campaigns with defined target audiences and goals.
2. Analyzes campaign performance data to optimize reach and engagement.
3. Uses multiple digital channels effectively to increase campaign impact.
Level 3
Advanced
1. Designs and manages complex online campaigns integrating multiple platforms and strategies.
2. Leverages advanced analytics and A/B testing to maximize campaign ROI.
3. Leads cross-functional teams to align campaign goals with overall business objectives.
