Online Lead Generation
(การสร้างโอกาสทางออนไลน์)
Definition
Online Lead Generation (การสร้างโอกาสทางออนไลน์) Soft Skill
The skill of attracting and capturing potential customers through online channels to generate business leads effectively.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of lead generation and online marketing.
2. Can use simple online tools and platforms to reach potential leads.
3. Recognizes common online channels for attracting customer interest.
Level 2
Intermediate
1. Can develop and execute online lead generation campaigns using multiple digital channels.
2. Analyzes online traffic and lead data to optimize lead quality and quantity.
3. Utilizes content marketing and social media strategies to engage potential customers.
Level 3
Advanced
1. Designs and manages comprehensive multi-channel lead generation strategies aligned with business goals.
2. Leverages advanced analytics and automation tools to enhance lead nurturing and conversion rates.
3. Integrates customer data and feedback to refine targeting and improve ROI continuously.
