Online Marketing

(การตลาดออนไลน์)

Definition

Online Marketing (การตลาดออนไลน์) Hard Skill

The practice of promoting products or services using digital channels to reach and engage target audiences effectively.

Expertise Level

skill-level-0

Level 1

Basic

1. Understands fundamental concepts of digital marketing.

2. Can use common online platforms such as social media and email for marketing purposes.

3. Able to create simple promotional content.

skill-level-1

Level 2

Intermediate

1. Can develop and execute online marketing campaigns across multiple channels.

2. Uses analytics tools to measure campaign performance and optimize results.

3. Understands SEO, SEM, and paid advertising basics.

skill-level-2

Level 3

Advanced

1. Designs integrated digital marketing strategies aligned with business goals.

2. Leverages advanced data analytics and customer insights for targeting and personalization.

3. Manages large-scale campaigns using sophisticated tools and emerging technologies.

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Ministry of Higher Education

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328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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