Paid Media Advertising
(การโฆษณาผ่านสื่อที่ชำระเงิน)
Definition
Paid Media Advertising (การโฆษณาผ่านสื่อที่ชำระเงิน) Hard Skill
The practice of promoting products or services through paid channels such as search engines, social media, and display networks to reach targeted audiences and achieve marketing objectives.
Expertise Level
Level 1
Basic
1. Understands the fundamental concepts of paid media advertising.
2. Can set up simple advertising campaigns on common platforms like Facebook or Google Ads.
3. Familiar with basic metrics such as impressions, clicks, and cost-per-click.
Level 2
Intermediate
1. Can manage and optimize multi-channel paid media campaigns.
2. Understands audience targeting options and segmentation strategies.
3. Uses analytics tools to measure campaign performance and adjust budgets or creatives accordingly.
Level 3
Advanced
1. Designs and implements comprehensive paid media strategies aligned with overall marketing goals.
2. Applies advanced optimization techniques including A/B testing, conversion tracking, and retargeting.
3. Analyzes complex data sets to forecast trends and maximize return on investment (ROI).
