Paid Search Strategy
(กลยุทธ์การค้นหาที่ชำระเงิน)
Definition
Paid Search Strategy (กลยุทธ์การค้นหาที่ชำระเงิน) Hard Skill
Paid Search Strategy involves planning, executing, and optimizing paid advertising campaigns on search engines to drive targeted traffic and achieve marketing goals.
Expertise Level
Level 1
Basic
1. Understands basic concepts of paid search advertising.
2. Can set up simple paid search campaigns using standard keywords.
3. Familiar with key metrics like CPC, CTR, and impressions.
Level 2
Intermediate
1. Manages multiple paid search campaigns with diverse targeting options.
2. Uses analytics tools to monitor and optimize campaign performance.
3. Applies keyword research and bid strategies to improve ROI.
Level 3
Advanced
1. Develops comprehensive paid search strategies aligned with overall marketing goals.
2. Leverages advanced bidding techniques, audience segmentation, and A/B testing.
3. Analyzes competitive landscape and market trends to refine campaigns for maximum impact.
