Paid Social Media
(โซเชียลมีเดียแบบชำระเงิน)
Definition
Paid Social Media (โซเชียลมีเดียแบบชำระเงิน) Hard Skill
The use of paid advertisements on social media platforms to promote products, services, or brands, aiming to reach targeted audiences effectively and drive engagement or conversions.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of paid social media advertising.
2. Can create simple ad campaigns on popular platforms like Facebook or Instagram.
3. Familiar with basic targeting options and budget settings.
Level 2
Intermediate
1. Can design and manage multi-platform paid social campaigns.
2. Utilizes audience insights and analytics to optimize ad performance.
3. Understands bidding strategies and ad formats in depth.
Level 3
Advanced
1. Develops comprehensive paid social media strategies aligned with business goals.
2. Leverages advanced data analytics and A/B testing to maximize ROI.
3. Manages large-scale campaigns with complex targeting, budgeting, and reporting.
