Paid Social Media Advertising
(การโฆษณาบนโซเชียลมีเดียแบบเสียค่าใช้จ่าย)
Definition
Paid Social Media Advertising (การโฆษณาบนโซเชียลมีเดียแบบเสียค่าใช้จ่าย) Hard Skill
The skill of creating, managing, and optimizing paid advertising campaigns on social media platforms to reach targeted audiences and achieve marketing objectives.
Expertise Level
Level 1
Basic
1. Understands basic concepts of paid social media advertising.
2. Can set up simple ads on popular social media platforms.
3. Familiar with common advertising objectives like brand awareness and engagement.
Level 2
Intermediate
1. Can create targeted ad campaigns based on audience segmentation.
2. Able to optimize ads for better performance using analytics and A/B testing.
3. Manages ad budgets and monitors campaign KPIs regularly.
Level 3
Advanced
1. Designs complex multi-platform paid social media strategies aligned with business goals.
2. Utilizes advanced targeting techniques, retargeting, and audience insights to maximize ROI.
3. Leads campaign analysis and strategic adjustments using in-depth data and market trends.
