Pay Per Click (PPC)

(การโฆษณาแบบจ่ายต่อคลิก)

Definition

Pay Per Click (PPC) (การโฆษณาแบบจ่ายต่อคลิก) Hard Skill

Pay Per Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, aimed at driving targeted traffic to websites and generating leads or sales.

Expertise Level

skill-level-0

Level 1

Basic

1. Understands the basic concept of PPC advertising.

2. Can set up simple PPC campaigns on platforms like Google Ads.

3. Familiar with common PPC terms such as CPC, CTR, and quality score.

skill-level-1

Level 2

Intermediate

1. Can create and manage PPC campaigns with targeted keyword research.

2. Analyzes campaign performance using metrics and adjusts bids and budgets accordingly.

3. Applies basic optimization techniques to improve ad copy and landing page relevance.

skill-level-2

Level 3

Advanced

1. Designs advanced PPC strategies integrating multiple platforms and audience targeting.

2. Utilizes data analytics and conversion tracking to maximize ROI.

3. Continuously tests and refines campaigns using A/B testing and automation tools for optimal performance.

logologologologo
ops-logo

Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

Copyright © 2025 Skill Mapping.

This website is an official government agency site under the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation. It is established with the aim of improving the quality of management in the Office of the Permanent Secretary to meet public sector management standards, and is not intended for profit. If you find any information on this website that infringes intellectual property rights, please notify us so we can resolve the issue as soon as possible.