Pay Per Click (PPC)
(การโฆษณาแบบจ่ายต่อคลิก)
Definition
Pay Per Click (PPC) (การโฆษณาแบบจ่ายต่อคลิก) Hard Skill
Pay Per Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, aimed at driving targeted traffic to websites and generating leads or sales.
Expertise Level
Level 1
Basic
1. Understands the basic concept of PPC advertising.
2. Can set up simple PPC campaigns on platforms like Google Ads.
3. Familiar with common PPC terms such as CPC, CTR, and quality score.
Level 2
Intermediate
1. Can create and manage PPC campaigns with targeted keyword research.
2. Analyzes campaign performance using metrics and adjusts bids and budgets accordingly.
3. Applies basic optimization techniques to improve ad copy and landing page relevance.
Level 3
Advanced
1. Designs advanced PPC strategies integrating multiple platforms and audience targeting.
2. Utilizes data analytics and conversion tracking to maximize ROI.
3. Continuously tests and refines campaigns using A/B testing and automation tools for optimal performance.
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