Performance Marketing
(การตลาดเชิงประสิทธิภาพ)
Definition
Performance Marketing (การตลาดเชิงประสิทธิภาพ) Hard Skill
Performance Marketing is a digital marketing strategy focused on driving measurable results, such as clicks, leads, or sales, through data-driven campaigns and performance-based metrics.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of digital marketing and key performance indicators (KPIs).
2. Can assist in setting up simple online advertising campaigns.
3. Familiar with common performance marketing channels such as social media and search engines.
Level 2
Intermediate
1. Can plan, execute, and optimize multi-channel performance marketing campaigns.
2. Analyzes campaign data to improve targeting and conversion rates.
3. Utilizes tools for tracking and reporting campaign performance effectively.
Level 3
Advanced
1. Leads strategic planning and execution of comprehensive, data-driven performance marketing initiatives.
2. Applies advanced analytics and attribution models to maximize ROI.
3. Continuously innovates and experiments with new channels and technologies to drive growth.
