Planograms
(แผนผังวางสินค้า)
Definition
Planograms (แผนผังวางสินค้า) Hard Skill
Planograms are visual diagrams or models that illustrate the placement of products on retail shelves to maximize sales and improve customer experience.
Expertise Level
Level 1
Basic
1. Understands what planograms are and their purpose in retail.
2. Can follow simple planogram layouts for product placement.
3. Identifies key products and their designated locations on shelves.
Level 2
Intermediate
1. Can create and modify planograms based on sales data and merchandising strategies.
2. Understands product adjacency and shelf positioning principles to enhance customer flow.
3. Analyzes planogram effectiveness and suggests improvements.
Level 3
Advanced
1. Develops complex planograms integrating market trends, consumer behavior, and inventory management.
2. Leads cross-functional teams in planogram implementation and optimization.
3. Uses advanced software tools to simulate merchandising scenarios for strategic planning.
