PPC Bid Management
(การจัดการเสนอราคาการโฆษณาแบบจ่ายต่อคลิก)
Definition
PPC Bid Management (การจัดการเสนอราคาการโฆษณาแบบจ่ายต่อคลิก) Hard Skill
The skill of strategically managing and optimizing bids in pay-per-click advertising campaigns to maximize return on investment and achieve marketing goals.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of PPC and bidding strategies.
2. Can set and adjust simple bid amounts within advertising platforms.
3. Monitors campaign performance using basic metrics.
Level 2
Intermediate
1. Analyzes performance data to optimize bids for specific keywords and audiences.
2. Implements bid adjustments based on time, device, and location performance.
3. Uses PPC tools to automate bid management within set budgets.
Level 3
Advanced
1. Develops advanced bid strategies integrating conversion data and competitive analysis.
2. Leverages machine learning and AI tools for predictive bid optimization.
3. Manages large-scale campaigns with complex bidding rules to maximize ROI.
