Pragmatic Marketing Certification

(การรับรองการตลาดเชิงปฏิบัติ)

Definition

Pragmatic Marketing Certification (การรับรองการตลาดเชิงปฏิบัติ) Soft Skill

A certification demonstrating knowledge and skills in applying the Pragmatic Marketing framework to effectively manage product marketing and drive business results.

Expertise Level

skill-level-0

Level 1

Basic

1. Understands the fundamentals of Pragmatic Marketing framework.

2. Recognizes the key concepts and language used in Pragmatic Marketing.

3. Can identify basic market problems and customer personas.

skill-level-1

Level 2

Intermediate

1. Applies Pragmatic Marketing principles to develop product strategies.

2. Uses data and market insights to prioritize product features.

3. Can participate in cross-functional discussions to align marketing and product teams.

skill-level-2

Level 3

Advanced

1. Leads product marketing initiatives using the Pragmatic Marketing framework.

2. Develops and executes comprehensive go-to-market plans based on deep customer and market understanding.

3. Mentors others on best practices and advanced concepts within Pragmatic Marketing.

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Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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