Press Releases
(ข่าวประชาสัมพันธ์)
Definition
Press Releases (ข่าวประชาสัมพันธ์) Hard Skill
Press releases are official statements issued to media outlets to announce important information, events, or developments related to an organization or individual, aiming to generate public interest and coverage.
Expertise Level
Level 1
Basic
1. Understands the basic structure and purpose of a press release.
2. Can write simple and clear press release statements.
3. Follows standard formatting guidelines for press releases.
Level 2
Intermediate
1. Can craft press releases tailored to specific audiences and media channels.
2. Incorporates compelling headlines and key messages effectively.
3. Ensures accuracy and relevance of information while maintaining engaging content.
Level 3
Advanced
1. Develops strategic press release campaigns aligned with organizational goals.
2. Engages media relations to maximize coverage and public impact.
3. Adapts content for crisis communication and sensitive issues effectively.
