Pricing Strategy
(กลยุทธ์การกำหนดราคา)
Definition
Pricing Strategy (กลยุทธ์การกำหนดราคา) Hard Skill
Pricing Strategy involves developing approaches to set product or service prices effectively to maximize profitability, market share, and customer value while considering competition and cost factors.
Expertise Level
Level 1
Basic
1. Understands fundamental pricing concepts such as cost-based and competitor-based pricing.
2. Can perform simple pricing calculations considering basic costs.
3. Recognizes key factors affecting product pricing.
Level 2
Intermediate
1. Applies various pricing models based on market demand and customer segments.
2. Analyzes competitor pricing strategies to adjust own pricing effectively.
3. Considers value-based pricing to enhance customer perception.
Level 3
Advanced
1. Designs comprehensive pricing strategies aligned with overall business goals and market trends.
2. Implements dynamic pricing and promotional tactics to optimize profitability.
3. Evaluates long-term impacts of pricing decisions on brand positioning and market share.
