Print Advertising
(การโฆษณาผ่านสื่อสิ่งพิมพ์)
Definition
Print Advertising (การโฆษณาผ่านสื่อสิ่งพิมพ์) Hard Skill
The strategic creation and placement of promotional content in printed media such as newspapers, magazines, brochures, and flyers to reach target audiences and drive engagement.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of print advertising.
2. Can identify common print media channels and their audiences.
3. Familiar with basic print advertisement formats and specifications.
Level 2
Intermediate
1. Can design and produce effective print advertisements aligned with marketing goals.
2. Understands how to target specific demographics through print media.
3. Able to coordinate with printers and vendors to ensure quality and timely delivery.
Level 3
Advanced
1. Develops strategic print advertising campaigns integrating brand messaging and consumer insights.
2. Analyzes print advertising performance metrics and optimizes campaigns accordingly.
3. Manages large-scale print advertising budgets and vendor relationships effectively.
