Print Collateral
(สื่อสิ่งพิมพ์)
Definition
Print Collateral (สื่อสิ่งพิมพ์) Hard Skill
Print collateral refers to physical marketing materials such as brochures, flyers, and posters used to promote products or services and support brand communication.
Expertise Level
Level 1
Basic
1. Understands different types of print collateral and their purposes.
2. Can assist in assembling basic printed materials.
3. Familiar with standard print formats and terminology.
Level 2
Intermediate
1. Designs and prepares print collateral layouts using graphic software.
2. Coordinates with print vendors to ensure quality and specifications.
3. Applies brand guidelines consistently across printed materials.
Level 3
Advanced
1. Develops comprehensive print collateral strategies aligning with marketing goals.
2. Manages large-scale print production projects ensuring budget and timeline compliance.
3. Innovates print collateral concepts to maximize customer engagement and brand impact.
