Product Management
(การจัดการผลิตภัณฑ์)
Definition
Product Management (การจัดการผลิตภัณฑ์) Soft Skill
The discipline of guiding a product's development, launch, and ongoing improvement by aligning business goals, customer needs, and cross-functional teams.
Expertise Level
Level 1
Basic
1. Understands the fundamental concepts of product lifecycle and management.
2. Assists in gathering basic customer feedback and market data.
3. Coordinates simple tasks within a product team.
Level 2
Intermediate
1. Manages product features and prioritizes product backlog based on customer needs and business impact.
2. Collaborates effectively with cross-functional teams including engineering, design, and marketing.
3. Analyzes market trends and competitor products to inform product planning.
Level 3
Advanced
1. Leads product strategy development aligning with long-term business objectives.
2. Drives product vision and roadmap, anticipating market changes and customer needs.
3. Influences stakeholders across the organization to secure resources and support for product initiatives.
