Product Marketing
(การตลาดผลิตภัณฑ์)
Definition
Product Marketing (การตลาดผลิตภัณฑ์) Soft Skill
The skill of promoting and selling a product by understanding customer needs, market trends, and crafting effective marketing strategies to drive sales and brand recognition.
Expertise Level
Level 1
Basic
1. Understands basic concepts of marketing and product positioning.
2. Can identify target customer segments with guidance.
3. Assists in simple marketing campaigns and promotional activities.
Level 2
Intermediate
1. Conducts market research to inform product strategies.
2. Develops marketing plans aligning with customer needs and business goals.
3. Coordinates with sales and product teams to execute campaigns.
Level 3
Advanced
1. Leads product marketing strategy development and implementation.
2. Analyzes competitive landscape and market trends to identify opportunities.
3. Drives cross-functional collaboration to optimize product launches and lifecycle management.
