Product Strategy
(กลยุทธ์ผลิตภัณฑ์)
Definition
Product Strategy (กลยุทธ์ผลิตภัณฑ์) Soft Skill
Product Strategy involves planning and defining the vision, goals, and roadmap to develop and position a product successfully in the market while meeting customer needs and business objectives.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of product strategy and market positioning.
2. Can identify key customer needs and competitor offerings.
3. Assists in gathering information for product planning.
Level 2
Intermediate
1. Can develop clear product goals aligned with business objectives.
2. Analyzes market trends and customer feedback to inform strategy.
3. Creates product roadmaps and prioritizes features effectively.
Level 3
Advanced
1. Leads the creation and execution of comprehensive product strategies.
2. Integrates competitive intelligence and market insights to drive innovation.
3. Aligns cross-functional teams towards strategic product vision and long-term success.
