Radio Programming
(การจัดรายการวิทยุ)
Definition
Radio Programming (การจัดรายการวิทยุ) Soft Skill
The skill of creating, organizing, and managing radio content to engage audiences effectively, including selection of music, talk segments, advertisements, and timing.
Expertise Level
Level 1
Basic
1. Understands basic radio programming elements like music selection and timing.
2. Can assist in preparing simple scripts or playlists.
3. Familiar with radio broadcasting equipment and software.
Level 2
Intermediate
1. Can develop and schedule varied radio program segments to maintain audience interest.
2. Writes and edits scripts or content tailored to target listeners.
3. Manages timing and transitions smoothly during live broadcasts.
Level 3
Advanced
1. Creates innovative and strategic radio programming that aligns with brand and audience analytics.
2. Leads programming teams and coordinates multi-segment shows incorporating live and recorded content.
3. Analyzes listener feedback and ratings to continuously improve program quality.
