Real-Time Bidding (RTB)
(การประมูลแบบเรียลไทม์ (RTB))
Definition
Real-Time Bidding (RTB) (การประมูลแบบเรียลไทม์ (RTB)) Soft Skill
Real-Time Bidding (RTB) is an automated digital advertising process where advertising inventory is bought and sold on a per-impression basis through instantaneous auctions, allowing advertisers to target users in real-time.
Expertise Level
Level 1
Basic
1. Understands the basic concept and terminology of RTB.
2. Can explain how real-time auctions work in digital advertising.
3. Familiar with key components such as demand-side platforms (DSP) and supply-side platforms (SSP).
Level 2
Intermediate
1. Able to manage and optimize RTB campaigns using DSP tools.
2. Analyzes bidding strategies to improve ad performance.
3. Understands audience targeting and real-time data integration.
Level 3
Advanced
1. Designs advanced RTB bidding algorithms and strategies for maximum ROI.
2. Integrates complex data sources and uses machine learning to enhance targeting precision.
3. Monitors and interprets real-time analytics to make immediate campaign adjustments.
