Remarketing
(การทำการตลาดซ้ำ)
Definition
Remarketing (การทำการตลาดซ้ำ) Soft Skill
Remarketing is the strategy of targeting previous visitors or customers by displaying relevant ads to re-engage them and encourage conversions.
Expertise Level
Level 1
Basic
1. Understands the basic concept of remarketing.
2. Can identify audiences for remarketing campaigns.
3. Familiar with simple remarketing platforms like Google Ads.
Level 2
Intermediate
1. Can design and implement remarketing campaigns.
2. Uses segmentation to target specific user behaviors effectively.
3. Analyzes basic campaign performance metrics and adjusts strategies accordingly.
Level 3
Advanced
1. Develops advanced remarketing strategies integrating multi-channel approaches.
2. Leverages data analytics to optimize audience targeting and personalization.
3. Measures detailed ROI and continuously refines campaigns for maximum impact.
