Retail Category Management
(การจัดการหมวดหมู่ค้าปลีก)
Definition
Retail Category Management (การจัดการหมวดหมู่ค้าปลีก) Hard Skill
Retail Category Management involves strategically managing product categories as business units to maximize sales and profitability by understanding consumer behavior, market trends, and supplier collaboration.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of category management.
2. Can assist in organizing products within categories.
3. Familiar with basic retail sales data interpretation.
Level 2
Intermediate
1. Can analyze category performance and identify growth opportunities.
2. Uses consumer insights and market data to make category recommendations.
3. Collaborates with suppliers to optimize product assortment and pricing.
Level 3
Advanced
1. Develops and implements comprehensive category strategies to maximize profitability.
2. Leads cross-functional teams to optimize supply chain and merchandising decisions.
3. Evaluates long-term market trends and drives innovation within categories.
