Retail Packaging
(การบรรจุภัณฑ์สำหรับการค้าปลีก)
Definition
Retail Packaging (การบรรจุภัณฑ์สำหรับการค้าปลีก) Hard Skill
Retail packaging involves designing, producing, and assembling packaging to protect products while enhancing their appeal to consumers at the point of sale.
Expertise Level
Level 1
Basic
1. Understands the basic types and purposes of retail packaging.
2. Can perform simple packaging tasks following instructions.
3. Familiar with basic packaging materials and tools.
Level 2
Intermediate
1. Can design and assemble retail packaging that meets functional requirements.
2. Understands branding and marketing considerations in packaging design.
3. Able to select appropriate materials for product protection and presentation.
Level 3
Advanced
1. Develops innovative and sustainable retail packaging solutions.
2. Optimizes packaging design for cost efficiency and environmental impact.
3. Leads projects coordinating between design, production, and marketing teams.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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