Search Advertising
(การโฆษณาผ่านการค้นหา)
Definition
Search Advertising (การโฆษณาผ่านการค้นหา) Hard Skill
Search Advertising involves creating and managing paid advertisements that appear on search engine results pages to drive targeted traffic and increase visibility for products or services.
Expertise Level
Level 1
Basic
1. Understands basic concepts of search advertising and pay-per-click (PPC) models.
2. Can set up simple ad campaigns using standard keyword targeting.
3. Familiar with search engine advertising platforms like Google Ads.
Level 2
Intermediate
1. Can create and optimize search ad campaigns with multiple ad groups and keyword variations.
2. Uses negative keywords to improve campaign relevance and reduce wasted spend.
3. Analyzes performance metrics to adjust bids and improve ROI.
Level 3
Advanced
1. Designs complex search advertising strategies integrating audience targeting and remarketing.
2. Utilizes advanced bidding strategies and automation tools to maximize campaign performance.
3. Interprets comprehensive data analytics to refine ad copy, landing pages, and customer journeys.
