Search Engine Marketing
(การตลาดผ่านเครื่องมือค้นหา)
Definition
Search Engine Marketing (การตลาดผ่านเครื่องมือค้นหา) Hard Skill
Search Engine Marketing (SEM) involves promoting websites by increasing their visibility on search engine results pages through paid advertising and optimization techniques.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of search engines and paid advertising.
2. Can create simple search ad campaigns using basic platforms like Google Ads.
3. Knows basic keyword research and selection.
Level 2
Intermediate
1. Can manage and optimize SEM campaigns for better performance.
2. Uses analytical tools to monitor and adjust bids, budgets, and keywords.
3. Understands quality score and its impact on ad rankings.
Level 3
Advanced
1. Develops comprehensive SEM strategies aligned with business goals.
2. Integrates SEM with SEO and other marketing channels for maximum ROI.
3. Utilizes advanced data analysis and A/B testing to continuously improve campaign effectiveness.
