Search Engine Marketing (SEM)
(การตลาดผ่านเครื่องมือค้นหา (SEM))
Definition
Search Engine Marketing (SEM) (การตลาดผ่านเครื่องมือค้นหา (SEM)) Hard Skill
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages through paid advertising and optimization techniques.
Expertise Level
Level 1
Basic
1. Understands fundamental concepts of SEM and how search engines work.
2. Can set up basic paid search campaigns using common platforms like Google Ads.
3. Able to identify relevant keywords for campaigns with basic tools.
Level 2
Intermediate
1. Can optimize and manage SEM campaigns for better performance metrics like CTR and CPC.
2. Understands and applies keyword match types and bidding strategies effectively.
3. Able to analyze campaign data and adjust targeting to improve ROI.
Level 3
Advanced
1. Develops and oversees comprehensive SEM strategies integrating paid search with SEO and other channels.
2. Utilizes advanced analytics and tracking tools to measure campaign effectiveness and inform strategic decisions.
3. Expert in budget allocation, competitive analysis, and automation techniques to maximize campaign results.
