Small Business Marketing
(การตลาดธุรกิจขนาดเล็ก)
Definition
Small Business Marketing (การตลาดธุรกิจขนาดเล็ก) Hard Skill
The process of promoting and selling products or services specifically tailored to small businesses, using cost-effective strategies to reach target customers and grow the business.
Expertise Level
Level 1
Basic
1. Understands fundamental marketing concepts for small businesses.
2. Can identify target customer segments.
3. Knows basic tools for promoting products or services.
Level 2
Intermediate
1. Develops and implements marketing plans tailored to small business needs.
2. Utilizes digital marketing channels such as social media and email effectively.
3. Analyzes marketing performance to optimize campaigns.
Level 3
Advanced
1. Leads integrated marketing campaigns combining multiple channels and tactics.
2. Develops brand positioning to differentiate the small business in a competitive market.
3. Employs data-driven insights and customer feedback to innovate marketing strategies.
