Social Marketing
(การตลาดสังคม)
Definition
Social Marketing (การตลาดสังคม) Soft Skill
Social Marketing is the use of marketing principles and techniques to influence behaviors that benefit individuals and communities for the greater social good.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of marketing and social change.
2. Can identify target audiences for social marketing campaigns.
3. Recognizes common social issues addressed by marketing efforts.
Level 2
Intermediate
1. Designs social marketing strategies to encourage positive behavior change.
2. Uses appropriate channels and messaging for target communities.
3. Measures intermediate outcomes and engagement effectiveness.
Level 3
Advanced
1. Leads complex social marketing campaigns integrating multidisciplinary approaches.
2. Analyzes behavioral data to optimize campaign impact and sustainability.
3. Develops innovative solutions addressing deep-rooted social issues.
