Social Media Advertising
(การโฆษณาบนโซเชียลมีเดีย)
Definition
Social Media Advertising (การโฆษณาบนโซเชียลมีเดีย) Hard Skill
The skill of creating, managing, and optimizing paid promotional content on social media platforms to reach targeted audiences and achieve marketing goals.
Expertise Level
Level 1
Basic
1. Understands basic concepts of social media advertising.
2. Can create simple advertising posts using platform tools.
3. Familiar with common social media platforms like Facebook and Instagram.
Level 2
Intermediate
1. Able to set up targeted ad campaigns with budget and audience segmentation.
2. Can analyze basic ad performance metrics and optimize accordingly.
3. Uses multiple social media platforms for advertising with varied content formats.
Level 3
Advanced
1. Designs comprehensive multi-platform advertising strategies aligned with business goals.
2. Utilizes advanced targeting techniques such as lookalike audiences and retargeting.
3. Analyzes complex campaign data to drive continuous improvement and ROI maximization.
