Social Media Marketing
(การตลาดผ่านโซเชียลมีเดีย)
Definition
Social Media Marketing (การตลาดผ่านโซเชียลมีเดีย) Hard Skill
The practice of promoting products, services, or brands through social media platforms to engage audiences, increase visibility, and drive sales.
Expertise Level
Level 1
Basic
1. Understands the main social media platforms and their basic functions.
2. Can create and post simple content on social media.
3. Familiar with basic social media terminology and engagement concepts.
Level 2
Intermediate
1. Can develop content strategies tailored to target audiences.
2. Understands how to analyze engagement metrics and adjust campaigns accordingly.
3. Uses social media advertising tools effectively to expand reach.
Level 3
Advanced
1. Designs integrated social media marketing campaigns aligned with broader business goals.
2. Analyzes complex data to optimize campaign performance and ROI.
3. Leads brand reputation management and crisis communication on social platforms.
