Social Media Optimization (SMO)
(การเพิ่มประสิทธิภาพโซเชียลมีเดีย (SMO))
Definition
Social Media Optimization (SMO) (การเพิ่มประสิทธิภาพโซเชียลมีเดีย (SMO)) Hard Skill
Social Media Optimization (SMO) is the process of designing and improving social media profiles and content to increase brand awareness, engagement, and traffic to digital platforms through strategic techniques and tools.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of major social media platforms.
2. Can create and optimize simple social media profiles.
3. Posts content regularly and responds to basic audience interactions.
Level 2
Intermediate
1. Implements targeted SMO strategies to grow audience engagement.
2. Analyzes social media metrics to optimize content performance.
3. Integrates multimedia content to enhance user interaction and reach.
Level 3
Advanced
1. Develops comprehensive SMO campaigns aligned with overall marketing goals.
2. Utilizes advanced tools and techniques for audience segmentation and personalized content.
3. Monitors industry trends and competitors to continuously innovate SMO approaches.
