Solutions Marketing
(การตลาดเชิงโซลูชัน)
Definition
Solutions Marketing (การตลาดเชิงโซลูชัน) Soft Skill
The ability to promote and position integrated products and services that address specific customer needs and deliver business value.
Expertise Level
Level 1
Basic
1. Understands fundamental concepts of product and service marketing.
2. Can identify basic customer needs and match them with existing solutions.
3. Assists in preparing marketing materials for solutions.
Level 2
Intermediate
1. Develops tailored marketing messages that highlight solution benefits.
2. Analyzes customer problems to position appropriate integrated solutions.
3. Collaborates with sales and product teams to refine solution offerings.
Level 3
Advanced
1. Leads strategic planning for solution marketing aligning with business goals.
2. Creates comprehensive campaigns that integrate multiple products and services to solve complex customer challenges.
3. Drives market differentiation by effectively communicating unique value propositions of solutions.
